英文新闻稿怎么写呢? 史上最牛的press release


作为奥美公关中国的编辑,我看过N多英文新闻稿; 有好的,有不好的。 这个来自美国公关公司PitchPoint的新闻稿可能是我看到过最牛的之一。

新闻稿讲的主题是什么呢? 就是它自己。

虽然这个英文新闻稿当然是个joke,但是写得真的很好。因为我觉得“史上最牛的新闻稿”对我们所有的公关人很有用, 所以放这里作为大家的参考:

Best_press_releases

The Most Amazing Press Release Ever Written

PR Professional Distributes Groundbreaking Press Release

CHICAGO, Jan. 11, 2011 /PRNewswire/ – Mitch Delaplane of PitchPoint Public Relations has issued the most amazing press release ever written. While hundreds of press releases are distributed daily, Delaplane feels this particular release will go down in history as the most amazing press release that has ever been written.

“I’ve been in the business for over ten years and have to say, I’m speechless,” claims Delaplane. “The title alone grabs you and demands that it be read. Then there’s this quote that completely takes things to an entirely new level. I’m proud of this press release. In fact, I think it is [really] amazing.”

Typically reserved for company news announcements and other public relations communications, the press release has long been the favored default for informing media about exciting, groundbreaking news. Then this news release comes along and changes everything people thought they knew about press releases.

“I’m quoting myself again because the first quote didn’t do it justice,” says Delaplane. “If you’re still reading this news release, then you know what I’m talking about when I say it’s something special. In fact, it’s 483 words of pure awesomeness. When it crosses the wires, I believe history will have been made.”

The science behind this Earth-shattering news release lies in its simplicity – no science, just pure old press release craftsmanship. It started with an incredible brainstorming session that asked a very simple question: “what makes a press release amazing?” Elaborate notes from that brainstorm were then formulated into mesmerizing sentences, paragraphs and pages…all expertly designed to make you pause and reflect at the brilliance of this press release.

Every single word of this news release was track changed, stetted, then track changed again to its original draft. Upon final approval, it was spell checked, fact checked and printed for posterity. The result is a two-page, 1.5-spaced news release that is like no other news release in existence.

According to PitchPoint Public Relations you have just read the most amazing press release ever written. If you agree, tell Mitch at mitch@pitchpointpr.com or follow him on Twitter at Lifeisamitch.

If you disagree, issue your own press release and prepare for war

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  1. #1 by avin on 2011/01/24 - 5:43 pm

    想请您推荐一些好的英文网站 ,发布一些有趣味的文章的网站,帮助中国人更多的了解西方文化、生活的。谢谢

  2. #2 by kate on 2011/02/06 - 9:49 am

    Most amazing ever.

  3. #3 by Gemini on 2011/03/18 - 8:24 am

    特地来寻找一篇新闻稿的格式。。发现它完全不符合。。。。

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